The trickle-down effect could be even worse. (And that's for a team that went 6-10 last season.)
Multiply that by eight games, and we're talking big bucks. The Minneapolis Downtown Council estimates a $9 million loss per home game if the Vikings don't play. But with the owners and players in a deadlock, many stadium cities could become ghost towns. Fans also need a place to stay, especially out-of-towners who travel to watch their favorite team on the road. Games bring fans fans mean sales, whether it's foam fingers, cheese heads or bobble-head dolls. Madden 12 is due on the shelves in August, just weeks before the NFL season usually kicks off. But a lockout could result in real-life losses of about $165 million for EA, which analysts say could suffer a 50 percent drop in sales. Electronic Arts, the maker of the popular "Madden" football franchise video games, recently said it is going ahead with its Madden NFL 12 edition, despite the NFL owners and players still squaring off at the negotiations table. Yes, fans are always ready for some football – even the computer-generated version.
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In 2010, 65 of the top 100 watched sporting events in the United States were NFL games, and every TV ad spot for the Super Bowl (which cost as much as $2.8 million for a 30-second-spot last season) was sold out months before the big game. ESPN may be especially antsy about a quick settlement it is reportedly close to a $2 billion renewal for the rights to Monday Night Football beyond 2020, Sports Business Daily reported. DirecTV also stands to lose an estimated $100 million in ad sales without NFL games.īut a canceled season would also impact other television and broadcast companies, including CBS's CBS Network, News Corporation's Fox, Comcast's NBC and Walt Disney's ESPN, all of which broadcast games throughout the season, and would likely see reduced advertising revenue if there are no games to air. The football package is not offered by any other satellite-program operator. DirecTV's NFL Sunday Ticket, which allows viewers to watch every NFL game, generated between $600 million and $750 million in subscription revenue last season.
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